I was invited to contribute to the latest book in Janet Becker's bestselling series, Romance Your Tribe Online. The book, Client Attraction in Action, is all about how to show your customers and clients attention and affection during the various phases of your relationship with them.
In the book, I share some of my top tips for showing love to your customers! There are 52 tips in totcal – one for each week of the year.
Some of the topics covered in the book include:
- Clever ways to use Facebook to build customer loyalty
- Video tips to make your viewer feel you are talking to them personally
- Creative ways to surprise your customers and make them say “wow”
- How to keep your clients talking about your events months after they go home
- Clever ways to make your website a client magnet and makes them think “this is where I belong”
- Thoughtful ways to connect via email, phone and in person
This is the sort of book you want to keep in your office for inspiration when you are thinking about your relationship with potential or current clients. I'm working through the book myself and implementing the ideas to show my clients some love!
PS I'd love to know if you implement any of the ideas in the book, so feel free to get in touch.