Meet Ayesha (pronounced eye-sha)
I am a custom publishing and design expert who helps thought leaders, coaches, and creatives transform their wisdom into high-quality books, journals, and card decks.
With over a decade of experience in creating 50+ custom decks and numerous books/journals, you can choose to work with me one on one or take the Do It Yourself approach using my practical, step by step courses.
In my custom design work, I offer a bespoke, high-touch approach that ensures each project is strategically designed, beautifully crafted, and ready for professional publishing.
Beyond design, I also provide publishing mentorship, guiding clients through the process of self-publishing, branding, and product positioning.
Whether you need a stunning custom deck, a compelling book design, or expert coaching on bringing your vision to life, I offer the expertise and strategy to make it happen—without the guesswork or overwhelm.
Hello!
Thank you for being curious about my story. We all have a purpose and I long ago realised that mine was to inspire others to believe in themselves, to dare to dream, and to take inspired action.
This purpose has expressed itself in many different ways. My passion at the moment is helping my amazing students and clients create gorgeous print and digital products, like card decks, books and journals.
I love to see women creating a business impact and fulfillment. I am all about creating a business around your lifestyle and your truest desires.
I am also an avid learner and I have harnessed this love of learning, personal development and spirituality in my work and personal life.
Aside from my love of all things business, personal growth, and inspiration, I am author and speaker. And of course, a card deck creator!
My Human Design & How it Can Help You
I love human design an incorporate it in my work with clients as much as possible. I have completed one HD course and am in the middle of a second one focused on business.
I'm Express Builder (Manifesting Generator) with a 2/5 Profile – The Masterful Leader. I thrive on turning ideas into reality, helping visionary creators move from concept to completion with clarity, focus, and joy.
My Human Design and Gene Keys blueprint reveals that I am here to master my craft, guide others through transformation, and provide practical, results-driven support to those ready to bring their projects into the world.
Why My Design is Perfect for Supporting You
- The Mastery Seeker (Gene Key 16) – I am wired to explore and refine talents, transforming ideas into polished, meaningful creations. This means I can help you clarify your vision, structure your project, and refine your message so it resonates deeply with your audience.
- The Focus Master (Gene Key 9) – I excel at breaking complex tasks into simple, actionable steps, helping you stay on track and move forward with confidence, even when the path feels overwhelming.
- The Tender Gatherer (Gene Key 37) – Creating supportive, collaborative spaces comes naturally to me. I help you feel seen, heard, and nurtured while working on your creative projects, whether it’s a book, podcast, course, or brand transformation.
- The Resolute Producer (Gene Key 40) – I balance creativity with execution, ensuring that your vision doesn’t stay in the idea stage but becomes a tangible, impactful reality. With practical tools and clear strategies, I guide you from inspiration to completion.
My Superpowers
- Concentration & Structure (9-52) – I help you focus your energy on what truly matters, creating sustainable momentum in your work.
- Ambition & Expansion (32-54) – I understand the natural cycles of growth and transformation, guiding you through the highs and lows of the creative process with ease.
- Experience & Innovation (35-36) – I thrive on exploring new ideas and finding fresh ways to bring them to life, making the creative process exciting and dynamic.
- Community & Connection (37-40) – I believe in the power of collaboration and mutual support, ensuring that you never feel alone on your journey.
- Cycles & Completion (42-53) – I guide you through the natural phases of creation, from the first spark of inspiration to the final launch, helping you embrace each stage with confidence.
My Superpowers
- Concentration & Structure (9-52) – I help you focus your energy on what truly matters, creating sustainable momentum in your work.
- Ambition & Expansion (32-54) – I understand the natural cycles of growth and transformation, guiding you through the highs and lows of the creative process with ease.
- Experience & Innovation (35-36) – I thrive on exploring new ideas and finding fresh ways to bring them to life, making the creative process exciting and dynamic.
- Community & Connection (37-40) – I believe in the power of collaboration and mutual support, ensuring that you never feel alone on your journey.
- Cycles & Completion (42-53) – I guide you through the natural phases of creation, from the first spark of inspiration to the final launch, helping you embrace each stage with confidence.
How I Can Help You
If you’re a creator, entrepreneur, or visionary looking to bring your big idea into reality, I’m here to support you with:
- One-on-one mentorship to help you plan, structure, and complete your creative project.
- Workshops and programs designed to guide you through the creation process with clarity and ease.
- Practical tools and strategies that make it easy to stay focused and motivated.
I believe that the right work should feel joyful, fulfilling, and aligned with who you truly are. When you create from a place of flow and clarity, your impact grows, and your work becomes a legacy.
My Qualifications
As a committed life-long learner, I am always studying something. I am more focused on learning that certifications. I am particularly interested in personal development and growth as well as spirituality.
My Qualifications and Training include:
- Human Design Certificate
- Shadow Work Certificate
- Trauma Informed Coaching Certificate
- William Whitecloud's Curriculum: Create Your Destiny, Alchemy for Success, Creative Warrior
- Moonolger (currently doing the Moonology Certification)
- Therapeutic Journaling Diploma (nearly completed!)
- WORDS Practitioner Certification with Nidhu Kapoor
- Women's Circle Facilitation
- Art of Feminine Presence Facilitator
- Spontaneous Transformation Technique Facilitator (Level 2)
- EFT/Meridian Tapping Therapist
- Doula/Birth Attendant
- Death Doula/End of Life Consulting
- Understanding Men with Alison Armstrong
- Certificate in Weightloss Consulting
- Bachelor’s Degree in Communications (Professional Writing)
- Graduate Certificate in Virtual Communication
- Certificate in Workplace Training & Assessment
The More Personal Story...
I used to be a farmer's wife and I wrote a book with my then husband, Nick Shady, called Who Gets the Farm - A Practical Guide for Farm Succession Planning. Nick is a successful farmer and mental health advocate and we wrote this book to inspire farming families to take practical action to create a succession plan. Nick and I are great friends and happily co-parent our lovely son, Spencer.
Since 2015, I have had the opportunity to be a contributing author to a number of anthology books. Participating in these books has been interesting and lots of fun! I then wrote a number of my own books.
I have worked, consulted and volunteered around the world raising awareness for various causes for both corporate and community groups. With a love of travel that started at an early age, I have traveled, trained and worked in seven countries including places such as the United State of America, Nepal, Laos, Burma, and Papua New Guinea.
As a young teenager, I dreamed of being an Aid Worker in third world countries. So after I finished my degree, I applied for a posting with Australian Volunteers International. I was sent to the northern city of Chiang Mai, where I worked with Thai sex workers running an education program. I then worked with young Burmese refugees.
At that time, I met an amazing man who was a refugee from Burma and of the Karen people. We fell in love and soon moved in with each other. I saw firsthand how difficult it is to be a stateless person. He was illegally in Thailand, so whenever we’d see the Thai police, we would feel nervous – and we saw them a lot.
I returned to Australia and we applied for a fiancé visa. It took almost two years and finally he was able to come here. Sadly, our relationship didn’t last in Australia, however, he was able to become an Australian citizenship and is able to work and live in Thailand with his new partner and beautiful children back in Chiang Mai.
After returning to Australia, I worked for Sausage Software and then Accenture. I also continued to work for a number of non-profit organizations. I have been working for myself since the birth of my first child in 2006 and have made many pivots during this time.
As a child growing up in suburban Australia, I was always the odd one out. My mother was a single parent of four children to three different fathers. This was well before it was acceptable to be an unmarried mother, let alone a single parent with multiple fathers.
My mother became a Buddhist around the time I was born and we were brought up with Buddhism as a way of life. My mother was the house keeper and cook for Geshe Dawa in Melbourne and we lived with him and his assistant, Kelsang.
When I was about nine, we went to live in the northern Indian town of Dharamsala so my mother could study with his Holiness the Dalai Lama. This was back in the early 1980s, well before the Dalai Lama was so well known. My little brother, Louie, even became a monk and lived in the Dalai Lama’s compound (I’m not sure what else to call it).
I loved my life in India and I was sad to return back to Australia. Living in India suited me at the time and I was happy that people could pronounce my name. My family is still Buddhist, but I have added my own beliefs in with my Buddhist philosophy of life.
I have long been interested in matters of the spirit and consciousness. I was reading Louise Hay's book, You Can Heal Your Life, when I was in my early teens. Since then I have studied pranic healing, reiki, kinesiology, spontaneous transformation, and other modalities for fun. I am also a qualified Spontaneous Transformation Technique (STT) practitioner, EFT/Tapping therapist, birth doula, and end of life consultant/death doula. I've also studied human design, shadow work, and trauma informed coaching.
Most recently, I have studied with William Whitecloud and it has totally transformed my life. William's work is centred on being the creator of your true desires. His curriculum is intense and forced me to grow far outside my comfort zone.
I know apply William's superconcious creator methods in our own work with clients as well as in my own life.
I am passionate also about nervous system regulation due to experiencing ongoing trauma that really wrecked my nervous system and I have been learning a lot about somatic practices for regulation.
Gratitude is the most powerful force in my life. I know that I am blessed. I live in a safe and clean country, I have money, a car, and a house. But most importantly, I have family, friends and clients that I love and who love me back.
